Cakabakery Rebranding

A West Michigan based bakery that sells everything from cupcakes to custom cakes. It’s always a treat to stop by one of the three Cakabakery locations!

The interior design is modern, and fresh. Red is Cakabakery’s iconic color, so the same cherry red is embraced, but has a more modern feel to the logo and branding. The original logo is too cluttered compared to Cakabakery’s overall clean and minimalistic aesthetic. Between the different locations, the feeling isn’t consistent to the branding.